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Showing posts from January, 2019

Celebrity Endorsements in Ghana: Are celebrities Accountable to their Brands? Using Menzgold as a case

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Before we sweep it under the carpet as usual, since there's a new case on board let me attempt this. Friday morning, on my way to work in a 207 trotro chocked at the corner and I am  looking at Billboards on the road. I love ads, I love billboards, I love digital marketing. Something just crossed my mind. Are Celebrities in Ghana acountable to their brand? In a country with a weak royalties and copyrights regime (umusiconline was tackling this issue so I know what I am talking about), product endorsement is more straightforward a revenue stream for celebrities. Sometimes these endorsements work out so well that, for years, we cannot help but remember both the product and the celebrity in the same breath. A personal favourite is David Dontoh’s “He is a good Samaritan, that is all” advert for the National Lottery Authority from the mid-90s. Also, it is difficult to forget the Key Soap ‘MedÉ”fo pa’ advert featuring Kofi Middleton Mends. The legendary comedian, Super OD also featur...

Some practical ways of getting closer to God this year

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These are thoughts on things to start doing to change your life that would help us get closer to God😊 Jam 4:8 Draw near to God and he will draw near to you. Cleanse your hands, you sinners, and purify your hearts, you men of double mind. Songs Start listening to Christian hip hop(if you were into hiphop), R&B, worship, or gospel music more often. Clean music will affect your mood, your spirit, your thoughts, and language in a Holy and pure way Prayer Pray the second you get irritated or angry. It’s calming and it helps work on the ability to be slow to anger. Instantly you give the situation to God. Temptation Don’t put yourself in a tempting situation. The temptation is harder to flee when you put yourself right in the middle. Don’t be alone with a guy/girl, don’t go to that party, don’t go to that smoke session The Word Read your Bible daily. Start a bible streak with yourself and try not to lose it. The Bible should be your daily bre...

Birthday Reflection: Man on a Journey

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Birthday, A time for reflection into the past and present. My favourite birthday has always been my 5th Birthday until my 21st Birthday. On my 5th Birthday, my mother organised a Birthday party for me, all the Children in the neighbourhood attended and most importantly it was the first time someone(our age group) had organised a birthday party. I felt special from that day and it is the reason I am always special. A birthday party In a middle class community in Nsawam 18 years ago created an impression on me. 21, this is now my best Birthday celebration yet. My sister organised a small drinkup, we invited some close "new friends" we've got since we were new Mampong. I Introduced the idea of Hope Journey to people outside my family for the first time, this was supposed to be an event but now Hope Journey is The Hope Journey. Reflection. Education, recent years have thought me a lot about school and God's plan. My path towards higher educational has been interestin...

Keynote Address by Isaac Kwame Owusu at Akwakupomu Hope Journey Xmas with a Village

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Afrikyiapa, We thank God, I want to thank Nana Amankrado and the people of Akwakupomu, the Pastors of the Various Churches of Akwakupomu, and everyone here for this wonderful atmosphere. I must say God will be glad about how we've raised his name today on a special occasion like this. I am personally Happy once again I want to say thank you. I am here today to do three things after that I will sit down for the event to continue. 1. Introduction 2. Reason we are here 3. The Word. We are Hope Journey, a christ centered youth charity. We visit people in rural areas to share the word of God with them, introduce christ to people who don't know him and we also show christ's love through donations. 2. Our main reason we are here today is to celebrate christ's birth with the people of Akwakupomu especially our younger brothers and sisters through activities like mentoring session, distribution of school bags and free health screening for our mothers and fathers. The W...