Organising my thoughts about things of the world around me here
Why is marketing important?
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The Mona Lisa was not valued as a masterpiece painting for most of its existence.
In fact, it was not even chosen as a top 100 painting in the museum nor was it considered one of Da Vinci's best works.
It was only when it was stolen that the fanfare caused it to become one of the most recognized and valuable paintings in the world. When it was finally recovered, it was welcomed with its own room and a hundred thousand viewers. According to this video:
A study was done that found that what people see other people listening to and liking most has an effect on their opinion on which songs they like. One group was shown what other people liked, rated, and a top charts lists before rating songs. The control group did not have these extra options.
Sure enough, it definitively affected their ratings. However, the song had to be good first. Quality mattered. But as long as you were in the top third of quality, anything could happen.
An executive at Time Warner and head of Turner Broadcasting admits that he has no idea what will be a hit, though his team tries his best by using algorithms and trends.
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Stephen King wrote some books under a psuedonym. When it was revealed it was him, sales went up ten times. Same book.
A similar thing happened with J.K. Rowling.
Their books bombed in sales.
Marketing makes the magic happen. It gets the word out.
Guess what? I recently bought a pizza because of a deal someone handed me on a flier. I would’ve never known about this if it wasn’t for that flier even though I wanted to buy the pizza if I knew about the offer. That’s marketing.
There’s more to it of course (strategy, sales, positiong, etc.) but that’s the gist.
Tongues. So back in Presec Legon and later at the University, I realized something fascinating. When I was in Form1 and not really a Christian, I normally went to these places for prayers either alone or for congregational prayers. I observed what I may want to call “Rhythmic Prayers” or “Jama Tongues”. You will find people in a circle with their hands around each other or in a circle clapping and saying some repetitive things. So there is a call and a response during such prayer meetings. So Yesterday I was having a Christian Fellowship discussion with some brothers in the Reformed faith and this thing popped up. Here are some observations From the various campus prayer meetings in Ghana: 1. There was a group in UCC called Agapao Ministries. There was this leader who will always say “Yagayaga” and the rest will respond “pao”. They could do this for hours! Was all “Yagayaga” and “pao”. 2. At Science Gardens in UCC, you will hear “montie” and they respond “yate ooo” 3. Perhap...
I think what separates the successful causes and projects and those that don't are several factors. And intelligence is not part. The ability to plan, the ability to be organized, the ability to execute the plans because you trust it counts. Then repeat the process, while removing what doesn't work. Then handling relationships. Planning. I think it's just doing guesswork, asking yourself, questioning and giving honest answers with dates and deadlines. Total costs, funding etc Organizing. Make sure all plans are well drawn, and bring everything to one place, where they're supposed to be. Making arrangements for procurement, making sure things are easy for the team or yourself during execution. An intensional effort to reduce chaos. Execution. Doing the work, doing what you said you'd do at the planning stage at the said dates and before the deadlines, just doing it. No excuses, something came up, just doing as promised. Doing it with some crazy intensity. Only cros...
“God is spirit, and those who worship him must worship in spirit and truth.”” John 4:24 ESV Last time I wrote something about reformation for reformation day was two years ago. Yesterday I had a lengthy discussion with a friend on phone about the state of the reformed church in Ghana and why there’s great need for reform theology in our churches. So when I woke up, I decided to write some thoughts down in my google keep app but now I think I have published it as an article. The resurgence. There’s a lot happening right now, young people are discovering Dr. MacArthur’s grace to you podcast, People are reading Spurgeon, Paul washer’s famous the youth shocking message is getting replayed, people are doing zoom meetings to discuss Luther’s 95 thesis and it’s reflection on the modern church, people are downloading RefNet radio, RC Sproul’s ligonier app is being installed, apologetics are being done on Facebook, etc but nobody is paying attention to it, mainstream media is...
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