Isaac Kwame Owusu

The Mona Lisa was not valued as a masterpiece painting for most of its existence. In fact, it was not even chosen as a top 100 painting in the museum nor was it considered one of Da Vinci's best works. It was only when it was stolen that the fanfare caused it to become one of the most recognized and valuable paintings in the world. When it was finally recovered, it was welcomed with its own room and a hundred thousand viewers. According to this video: A study was done that found that what people see other people listening to and liking most has an effect on their opinion on which songs they like. One group was shown what other people liked, rated, and a top charts lists before rating songs. The control group did not have these extra options. Sure enough, it definitively affected their ratings. However, the song had to be good first. Quality mattered. But as long as you were in the top third of quality, anything could happen. An executive at Time Warner and head of...

A picture is worth a thousand words, and a flyer tends to grab more attention (online and offline) than a block of text. That’s why visuals are now an almost vital step when marketing an online event. Whether you create a flyer yourself or have another person/business create something(  I'Redy Labs  creates the coolest ones ), the next step is sharing it online and offline. Some things to consider during hyping: 1.Shape, Size, Format: The dimensions and sizes for featured images for all social media platforms change from year to year, and it’s worth double checking if you aren’t sure. No one wants to have their event flyer cut off in a weird place on the Facebook Event photo 2.Share-ability:Although you’re using the image as your business, it helps to create something that others will in turn share on their own personal accounts and help promote things for you. 3.Does your event have a hashtag?Twitter, Google+, Pinterest, Facebook, and Instagram all use hashtags, and...

My mom taught me branding and customer service way back in Nsawam when I was like 12 years, we used to have this little foods stuff store where she sold gari and other stuff, I noticed that the people in our neighborhood were always buying from her and some could even wait for her to restock the store till they buy what they want when we were outta stock, an evidence that her business was booming since she had loyal customers, I asked her about her secret and she said "Just treat them nice, give them the best service and product and they will come back because you have a good name in town" she said this and smiled at me. That is where I learnt the relationship between brands and service/product. I grew up tinkering with tech stuff so I know a little about tech brands. Think about Google. I remember when I first heard it and I was like, “what the heck is that?” For years now, Google is a well known definition and verb. Who was the 5th president? “I do...

The idea of logo is to represent or symbolize your company. Its a design used by company/organisation for its advertisement , promotional from which your company can be easily recognized. Its only the product or service given by particular company /organisation to society which makes your company survive in market and in memory of people for decade, hence your logo. You can use different logo making and creation tools such as: Adobe Illustrator Corel Draw Logomaker A logo is more than just a beautiful imagery; it is your brand identity. Logos are the single most visible manifestation of a company’s brand within the target market so it is of paramount importance that they should be designed simply and should be thought provoking. Not only the design but the color combination should be so chosen, that it stays in the mind of the viewer. Although, The IT market is flooded with thousands of good branding agencies and logo designers, but your business deserves the best....