Isaac Kwame Owusu

Steve Jobs applied the same strict rules to himself, of course. He spent the two days preceding the keynotes rehearsing. "On the first day he worked on the segments he felt needed the most attention. Steve Jobs keynotes were the most important and efficient means of communication for Apple. After all, this is how most of the world would ever see Apple — and Jobs, for that matter. They were used not only to attract the media's attention to new products, or to boost the faith of Apple fans worldwide, but even as an internal tool of communication. Indeed, the secrecy of the company made it so that most employees heard of their company's strategy and new products at keynote unveilings, while watching them in closed circuit TVs on campus. After watching Jobs unveil the iPhone in 2007, Steve's old friend Alan Kay qualified the show, often considered Steve's best, with the words: "Steve understands desire." The product managers and...

My mom taught me branding and customer service way back in Nsawam when I was like 12 years, we used to have this little foods stuff store where she sold gari and other stuff, I noticed that the people in our neighborhood were always buying from her and some could even wait for her to restock the store till they buy what they want when we were outta stock, an evidence that her business was booming since she had loyal customers, I asked her about her secret and she said "Just treat them nice, give them the best service and product and they will come back because you have a good name in town" she said this and smiled at me. That is where I learnt the relationship between brands and service/product. I grew up tinkering with tech stuff so I know a little about tech brands. Think about Google. I remember when I first heard it and I was like, “what the heck is that?” For years now, Google is a well known definition and verb. Who was the 5th president? “I do...