GHANA MUSIC: The revolution will not be televised

So I wrote an article on the new era and someone sent me this mail after he read it. "Dude, you said what I thought but how are we going to know the new era is started or starting?"
So I decided to write a part two on the new era well I must say I'm no genius in this music thing. I am just a blogger who accidentally created a music store. So I don't know much. lol

So what is revolution? 
A revolution is basically a fundamental change in something,  be it political or anything else. 
Era? Era is a span of time. New? Is new lol new is first time something.

After all these "nonfa" (nonfa is a Ghanaian term for not needed stuff or out of way). I would shift back to how the revolution will be starting. I must admit,  the revolution has already started. You need not to be schooled on it.
When hiplife started in the late 90s and early 2000s nobody saw it becoming something bigger like we see now. Adults hated hip-life back then. I remember my Dad used to change radio stations because of hiplife. But Obrafour, Hammer and co made it cooler for the younger generation. I think if 'Ghana adults' hate some new style then it may become something big. It's my view you can comment yours. lol
So last Thursday I walked into one of GHAMRO'S offices and the guys there had no idea of how music downloads is the new cooler thing and I had to educate them on it.
 One of the signs of the new era is music downloads winning over radio play.


1.Let's talk music downloads and its revolution

An industry condition that led to the revolution in audio distribution was the transformation of music (songs and albums) to be available in a new digital recorded format (mp3). The MP3 format allowed songs the ability to be downloaded and played digitally on personal computers. Software programs allowed CD tracks to be converted to the new format. A larger industry condition was the birth of media sharing applications, the most popular being Napster, that allowed users to freely share and distribute mp3 formatted songs amongst other users (of the same file sharing application). The stakeholder that stood to benefit the most from this revolution is the music customer, particularly one that has a personal computer to take advantage of the new digital format.

The dawn of music stores.
The music stores created by the record labels failed to attract many subscribers because they used proprietary file formats, severely limited digital rights management schemes, and did not offer the extent of selection offered by unauthorized peer-to-peer services such as Napster (although they were already shut down from an agreement with the RIAA), Kazaa or Gnutella. If nothing else, they should have at least used the widely adopted mp3 format for their songs.
Apple then created something cooler called iTunes which many Ghanaians still don't use due to many factors  you want to know the factors,  read jbklute's article about why umusiconline is good for us.

Since the article is getting longer we shall continue later on this blog.